Quilt.AI creates culturally intelligent AI products to achieve impact at scale. https://quilt.ai
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As we hit the one year mark of living with the pandemic, people in some parts of the world once again find themselves back in lockdown, with a lot of time on their hands. And, because we’re in November, a whole lot of cold weather too.

In such times, we’re anticipating a shift away from previous lockdown trends such as trying out new baking recipes and exploring gaming landscapes, and more towards typical comfort activities such as binge watching favourite TV shows.

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Activities such as making sourdough bread and playing animal crossing, while therapeutic, can arguably be classified as activities requiring greater mental involvement: making sourdough requires first and foremost a desire to indulge in the complicated, to derive joy from the tedium of the countless steps and waiting needed in making bread. …

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Photo by Benjamin Zanatta on Unsplash

If you ever get the chance to go to Burning Man when this COVID-19 madness finally goes away, do so.

While there, you’ll see everything you expect to and everything you don’t — insanely creative art installations, wild costumes, fascinating people of every persuasion, an impromptu Daft Punk performance in a dive bar — and at the end of an eighteen-hour day, toasted by the high-altitude sun, frozen by the desert night and battered by dust storms, you’ll want nothing more than to take a shower, cook yourself a hot meal, turn on the A/C and slip into a soft bed. …

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Health-tech is in.

Our analysis of over 37 million searches for 434 identified key phrases around electric toothbrushes over a year (Feb 2019–Feb 2020) revealed that interest has been growing at a gentle pace and spikes during the Black Friday holiday sale (the search volume increases by two to three times).

This interest has been consistently increasing for the last five years, with a proportionate spike during the holiday season each year, and is not reflected in other product categories of personal care or smart devices.

In an effort to demystify this consumer, the research team at Quilt.AI analysed data extracted across search engines, e-commerce sites, blogs and social media platforms to understand the consumer discourse around electric toothbrushes and the different user segments. …

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Photo by Marina Vitale on Unsplash

In the last week of July 2020, a 36-year-old Indian man poisoned his 4-year-old daughter and 28-year-old wife before hanging himself. Conflicting reports emerged about why. Some media outlets said he feared losing his job, while others said he was frightened of contracting the virus and passing it on to his family.

But there was little doubt about the underlying cause: fear.

Even as the World Health Organization (WHO) declared COVID-19 a pandemic in early March, it was acutely aware of its mental health ramifications. “Fear, worry, and stress are normal responses to perceived or real threats, and at times when we are faced with uncertainty or the unknown. …

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In Singapore this week, a look at 5 top rising searches related to Hong Kong tells us several interesting things about post-pandemic traveler behavior, the return of certain travel trends, and the acceptance of a new, and perhaps permanent normal. We analyzed the search behavior of Singaporeans in the past week to understand traveler motives and intentions, and here’s what we found!

VERIFYING A NEWER NORMAL

We see that searches for “CAAS Singapore” increased by a whopping 3250% this week. The Civil Aviation Authority of Singapore is Singapore’s national aviation authority and a statutory board under the Ministry of Transport of the Government of Singapore. …

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Photo by Autumn Goodman on Unsplash

The pandemic turned most people’s beauty and grooming routines upside down. Across the US and the UK, the routine now hinges on a broad spectrum of personal care.

At the beginning of 2020, almost all industry monitors predicted that the global beauty industry would grow at a healthy average of 8 percent, well into 2024. By March, those numbers were all topsy turvy.

Just how much is illustrated by the case of lipstick. Deemed recession-proof, it had hitherto weathered downturns, slowdowns, and wars (the US government declared it a necessity during World War II). It even had its own phenomenon and yardstick, the lipstick index, to describe the trend of booming lipstick sales during economic downturns. …

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happy people

Over the last few days, parts of the world will be going back into lockdown mode. Once again, the world whips out our already frustratingly overused phrase: we’re living in unprecedented times. A lot has already been written about these unprecedented times so, just for a few minutes, let’s shift our focus to the first half of that statement:

We are Living. People are still creating art, getting married, starting podcasts, protesting injustice and even starting to become curious about the people around them.

Life, like The Dude, abides and that is an objectively wonderful fact, regardless of the grim dystopia determined to crush all joy. …

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CASE STUDY: What are the questions and conversations parents have about social and emotional development, especially diversity?

There’s no doubt that the US is going through an especially turbulent era. Political polarisation, racial tension and extremism are just one of the few aspects that make parents fear for their children, worrying about the world they’d have to navigate when they grow up.

More than ever before, parents are focused on equipping children with good social and emotional skills.

The Quilt.AI Methodology

Our researchers set out to understand the key conversations surrounding children’s social and emotional development.

We extracted 6183 posts, both from parenting forums and social media accounts of parents of 2–5 year olds from the US. Then, our proprietary Culture AI semiotically clustered the posts, which helped us identify various themes. …

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Photo by Daniel Romero on Unsplash

The iPhone SE has just become the top-selling smartphone in South Korea, Samsung’s backyard. How did Apple pull this off?

With over 90 percent of the world’s search engine market in its bag, it’s well known that Google is the very definition of “behemoth.” What is less well known is that several years before Google Search began to resemble the one-stop shop it is today, a South Korean firm called Naver had launched its own search engine, with features that Google (and Yahoo!) hadn’t incorporated yet, like comprehensive search and a section for user-generated content.

Naver is still a major player in the South Korean market, and is just one example of how the country has always been an early adopter (as well as at the leading edge) of internet and phone technology. …

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If you’ve ever googled your own name, what made you do it?

Millions of people use Search every day. Multiple times. This search activity can range from the commonplace, like looking for a fail-proof banana bread recipe, to the utterly bizarre, like checking up on an old conspiracy theory you remembered while in the shower. Search activity ranges from broad (‘best running shoes’), to specific (‘adidas Ultraboost’).

What does Search represent?

What underpins these searches? Simply put, Curiosity. Not so simply put, our searches are micro-investigations we conduct for ourselves. They are indications of people acting on their concerns, desires, whims, and fancies.

Since the Internet’s invention several decades ago, the nature of human interaction with it has changed drastically, especially so in the last two decades. We observe a willingness to share more online, seen in the use of social media platforms for microblogging, sharing of personal thoughts and experiences. …

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